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A New Era…

When Vice President Richard Nixon and Senator John F. Kennedy had their first live televised debate in 1960, they were the catalyst to a new era of political campaigning.  Their four televised debated introduced new standards and expectations for political campaigns.  Since the 1960 election, television has played a crucial role in how candidates prepared and appeared in campaign ads.  Campaign television ads have become a staple in modern campaigning.

In the 1990’s the invention that we are most common with, the internet, brought new dimensions to how people viewed presidential campaigns.  Not only did the internet become a new medium for campaigning, but citizens could now form cyber communities for candidates and campaigns had a new way of fundraising and to fundraise and publicizing their message.  The internet has become a core element of modern political campaigns.

Most recently, the Barack Obama campaign put the use on the internet to new heights.  With the United States in the 21st century, Obama’s campaign used the internet and Youtube.com to harness a young, new-age American demographic.

“Were it not for the Internet, Barack Obama would not be president. Were it not for the Internet, Barack Obama would not have been the nominee.” – Arianna Huffington, editor in chief of The Huffington Post.

With a majority of Americans online in 2008 and a young it was very pleasing to many voters to see a young presidential candidate communicating to them via a medium which has become a staple of everyday life.  Not only did youtube.com reach out to millions of Americans, it was FREE.  The Obama campaign didn’t have to spend much money to show the campaign ads.

“Mr. Obama used the Internet to organize his supporters in a way that would have in the past required an army of volunteers and paid organizers on the ground.” Joe Trippi, political consultant

The modern era of political campaigning has become increasingly fast-paced and dynamic.   While we may think we are at the height of political advertising, we can look forward to more innovations in political advertising in future elections.  The use of political web advertising is such a new novelty; the possibilities of using this twenty year old form of mass communication are endless.  From the pioneers of campaigning, to the television, to the internet, and beyond, modern political advertising has only just begun.

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