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According to the book agenda setting in simple terms is covering some issues and ignoring other issues. By doing this the media influences which issues the public views as important or unimportant. Priming is an extension of agenda setting. According to the book media influences the criteria the we the people use to evaluate political candidates and institutions. Priming isolates particular events, issues, and themes as criteria for judging and critiquing candidates. Framing deals with the alteration of opinions about issues by emphasizing or de-emphasizing ideas having to do with a certain issue.

                The article I chose, http://www.stltoday.com/news/local/govt-and-politics/article_fc795b9b-bc05-5134-8f75-9cfc0990cced.html “Health Care Splits Missouri Senate Race,” highlights one main issue. The issue of health care is given prominence thus speaking to the public and telling them that health care is important. It is telling them that they should care about the topic of health care. The article frames each candidate’s opinion about health care by emphasizing the fact that both candidates had cancer. I would call this emphasis framing rather than equivalency framing. It is highlighting a subset of health care. It also hightlights key concerns about health care. Price, jobs and confidence are framed in the article. Many people might not take all three of these into consideration when thinking about health care. This article forces them to.

                The article talks about how Blunt is against the health care bill and how Carnahan is for the health care bill. The health care bill itself is given prominence in the article. After reading this I did some more research on the health care bill because I thought it was something that seemed important. I then realized that the agenda setting theory had just come into play.  I read some articles like this one, http://politics.usnews.com/opinion/blogs/john-farrell/2010/03/22/the-obama-healthcare-bill-explained-why-the-doctors-like-it and learned a little more about it. This article was also interesting and talked about political framing and health care, http://www.jstor.org/pss/1048171 

The article also highlights Prop C. 

Proposition C passed with more than 70 percent of the vote.

The vote is a good example of how the health care issue could affect the general election, said George Connor, head of the political science department at Missouri State University.

While Republicans and independent voters are generally opposed to the new health care insurance mandate, Democrats in Missouri’s urban areas are in favor of it. And those Democrats didn’t come out to vote in big numbers in the August primary, which was filled with more competitive races on the GOP side.

By reading this we might ask questions about what Prop C is. The article has put Prop C in our agenda.

Overall this article is written to get people thinking about the recent senate debate and health care. Agenda setting and framing do a great job on focusing on particular topics and giving them prominence in the article.

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