Home > BLOG 5 > Blog 5: Framing the Missouri Senate Race

Blog 5: Framing the Missouri Senate Race

If you have even skimmed channels lately, there have probably been an ad or five about the current Missouri Senate race. Although the majority of these can be tossed into the category of attack ads, the majority of the Roy Blunt ads not focusing the attention on Robin Carnahan’s “faults” depicts Blunt as a man of the people, looking out for the best interest of the hard working Missourian. He focuses on creating jobs and keeping older businesses stronger than ever.  The framing done in these ads has been more thematic, illustrating and connecting Blunt as a person who is willing to roll up his sleeves, and that he is just a teacher turned political looking to do some good.

The article I chose continues this sort of framework from Roy Blunt’s campaign image. The article focuses mainly on extending key tax cuts and creating new jobs for Missouri. Since one of the prominent trends in Roy Blunts campaign is his drive to widen the workforce, it only seems appropriate that the article would be framing him as someone who is willing to go leaps and bounds to do what is necessary for Missouri, including getting endorsements from some of the nation’s largest business groups.

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