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blog 8

For this blog I chose an advertisement that talked about Robin Carnahan. It was approved by Roy Blunt and did not talk well about Carnahan. The ad calls her actions phony and misleading. It talks about how she will say anything. The advertisement says she rubber stamps the Obama Agenda. I was not familiar with the term rubber stamping but according to Websters New World Dictionary, it means to approve or endorse in a routine manner, without thought – *rubber stamp – 2. [Colloq.] a) a person, bureau, legislature, etc., that approves or endorses something in a routine manner, without thought, b) any routine approval.” In this context it is saying that Robin Carnahan rubber stamps Obama’s policies and bills. She might not have much power but she wants to make the current president happy so she endorses what he endorses. The ad mentions the “disastrous stimulus plan,” government-run health care, and new energy tax. It shows all three of these things in a negative light. It shows Obama in a negative light because these are things being done while he is in office. The ad makes a correlation with Obama’s bad decisions as a democrat and the fact that Carnahan is too a democrat. The ad is getting viewers to compare Obama’s negative choices with Carnahan’s future choices.

The main message given by this advertisement is that Carnahan has not made good decisions in the past and will not in the future. The current administration is not acting appropriately and instead they are making negative decisions. If Carnahan gets elected into office these negative decisions and outcomes will continue. Since the advertisement is approved by Blunt there is an underlying message that he will do better if he were in office and that people should consider him instead.

The intended audience is voters and people who pay attention to politics. It also might appeal to republicans because it is bashing Carnahan, a democrat.

I believe that this commercial is effective. People are worried about the current administration and that shows because Obama’s approval rate has dropped since he’s been in office. This happens for a number of different reasons as we talked about in class but it still shows that many people are not happy with the way things are going. Even if people do not pay attention to the current administration it is still effective. It puts the notion in their mind that things are not going well and there needs to be a change. A change meaning there needs to be a republican elected as the Missouri Senator. The ad does a good job at making negative correlations between Obama and Carnahan without looking like a low, mud-slinging commercial.

The commercial I used for blog #2 was an advertisement for Carnahan talking poorly about Roy Blunt. The ads both talked about negative previous decisions. In blog #2 the commercial does not make correlations between the current political administration because there is not a republican in office. It also talks about different issues than the ad I used in this blog. The ad bashing Carnahan talks about issues such as the health care plan, the stimulus plan and energy tax. The ad bashing Blunt talks about big oil companies, clean energy and new jobs. The ads differ because it talks about Blunt saying no to things and Carnahan saying yes to things. The Blunt ad that Carnahan approved starts out happy and it looks like it is going to praise a certain candidate. Instead it takes a turn and starts attacking Blunt. In the Carnahan ad that Blunt approved, the ad starts attacking Carnahan right away.

Overall this ad differs from the ad I used in blog #2. They are alike in the fact that they both attack an opposing candidate but they attack in different ways. I believe the ad is effective in many ways.

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