Home > BLOG 3 > Blog 3: How have political campaigns changed since Nixon Campaign? How are they the same?

Blog 3: How have political campaigns changed since Nixon Campaign? How are they the same?

The big thing with campaigns in today’s political world deals more with the advancement of technology.  There is no more need for cute little jingles or cartoons, but serious full blown campaign spreads.  In 1968, Presidential hopeful Richard Nixon could not campaign on the likes of Facebook, Twitter, Myspace, Youtube, Tumblr, etc.  The social media has had a staggering effect in the way politicians campaign.

 

Politicians in this era are able to reach not just normal voters, but young voters in a location that they are visiting numerous times a day.  Both President Barack Obama and Senator John McCain both attempted to utilize the likes of Twitter and Facebook to reach their voters.

How things are the same with campaigns, politicians are still using commercial ads, posters, buttons, and radio ads to get across their point.  Although Nixon hated the media and would rather eat dirt then use it, he knew he would have to compromise and allow them in to make an effective campaign.

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