When it comes to disaster preparedness, simplicity is very important. The clearer the message, the more people it will reach. That’s why San Francisco’s disaster preparedness website is so effective. Starting even with the website address (www.72hours.org), the site explains that the information it contains is essential in surviving a disaster in the first 72 hours. It shows people how to prepare for disaster, and then proceeds to break down nearly every conceivable disaster residents of the San Francisco area could face — from earthquakes, to tsunamis.

A 7.9 magnitude earthquake struck San Francisco on April 18, 1906, killing more than 3,000 people.

This website is especially useful because it provides people a way to build their own disaster preparedness kit. It walks them through every step of the process, making sure an individual or a family has a plan for pets, utilities, “go bags,” even food and water. Kits like this are essential tools in surviving disaster.

As if that were enough to qualify this site as an excellent example of an avenue for disaster preparedness information, it goes one step further. This site directs its users to ways that can become involved in the community as volunteers — becoming first-responders for when disaster strikes close to home in San Francisco. It provides outlets for residents to seek disaster preparedness training, so that they can utilize expert methods that will further ensure that they have the best odds of surviving the next disaster.

Categories: BLOG 1 Tags: , , ,
  1. September 5, 2011 at 10:11 am

    Nice job. Good disaster website and you do a nice job of analyzing it. Good use of an image in your post to dress things up.

    Be sure to add the class category (“crisis communication”) to all posts in addition to the blog assignment category that you already have.

    Good job. Keep it up.

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