Home > BLOG 3, Crisis Communication > Blog 3: FEMA Public Information Systems

Blog 3: FEMA Public Information Systems

The question at hand is if FEMA’s public information system training is prevalent in the things that we have already learned in class. The answer to that question is yes, and it expanded my knowledge of how to communicate with the public before, during, and after a crisis. The point is to get accurate understandable information to the public in a timely manner.Seeing how  a PIO is part of the Incident Command Team, having someone as a public information officer, could have been better prepared when doing our mock press conferences. Organization chart showing Command Staff (consisting of Public Information Officer, Safety Officer, and Liaison Officer) and General Staff (consisting of Operations, Planning, Logistics, and Finance/Administration Sections)

The role of the PIO:

1 Identify the key information that needs to be communicated to the public.

2. Craft messages, conveying key information that are clear and easily understood by all including those with special needs.

3. Prioritize messages to ensure timely delivery of information without overwhelming the audience.

4. Verify accuracy of information through appropriate channels.

5. Disseminate messages using the most effective means available.

By having this information we can better understand the protocol and how to deal with the media and pubic. By having someone on your team who is an advocate for the community, you will be able to put out better information for the people who live in your region and not be off guard to what the people want and need.  Other substantial tips that were on the training is thing that you need to do now to be ready, where you improve outputs, systems, logical factors, and human factors.  I thought it had some valuable tips that help to be ready for any crisis that you may come against. The last thing I deemed important is NIMS goals through the incident, gathering, verifying, coordinating, and disseminating information.

By using this cycle to put out information will have the group better prepared to make sure the same message is getting out, and it’s the most accurate information.

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  1. October 26, 2011 at 9:20 pm

    Good post. Nice use of the graphics from the training and the “quote” formatting for your bullet points. This post looks nice and is easy to read.

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