FEMA’s Public Information Training and Class Information
FEMA’s public information training related to much of the
material that we have learned about Crisis Communication this semester. I
believe that most of the material is very similar, with the exception of a few
things that I find to be different.
Something that is very similar is the importance on the
information itself. Throughout class we have learned that the way in which you
package information is important. We learned that the message must be
understandable and correct in order for them to be affective. Public Information
Systems are the same in this way. There is much importance placed on the
processes, procedures, and systems for communicating in a timely and accurate
Also, the ways in which this information is dependent on the situation
correlates with what we have specifically learned about disaster communication.
The ways in which information is conveyed depends on the incidents cause and
size, the resources that you have at the time and how much interest the general
In class I feel we learned a much simpler model of a message
moving from the sender to the receiver, and then possible feedback being
With the public information model it seemed that there would
always be an inevitable and even permeable wall between this communications.
Because of this I think the model of getting information out to the public is
much more detailed and specific
The process of getting information to the public during an
incident is an ongoing cycle:
However, in class I feel like we learned more about how to
convey messages emotionally. For example: how not to over assure people
- acknowledging uncertainty and fear
- expressing wishes
- showing proper sympathy.
The differences between different types of communications
(both crisis and disaster) seem to be few and far between. I think everyone has
the overall goal of communicating as best they can with different audiences. The
main differences are the ways in which things are set up, or the figurations of
specific models. Nonetheless, I feel they are all successful.