Blog 4: Availability is a must!
I think availability is necessary for a community to be properly informed. It plays a significant role in public perception on a variety of important issues- whether it be politics and so forth. For organizations, there is a want for a wide availability of mass media because they want support. More availability helps get your message across to a wider audience, helps target messages to people who want to hear it, and if there is more availability on an organization- the public will feel like the organization is more legitimate. Also, more availability can sway opinions on certain organizations, politics and so forth. In addition, more availability allows people to feel apart of the community. It is necessary to keep the public up to date on important issues that not only affect people individually, but the nation. For example, the 9 11 attack (http://www.theatlantic.com/infocus/2011/09/911-the-day-of-the-attacks/100143/) against the World Trade Center- the mass media heavily covered the tragic event. Radio, news stations, television, and the internet were constantly updating the world on its happenings. The heavy coverage was much need. Many lives were taken that day/ for the next decade because we entered a war because of this. In conclusion, availability is extremely important.