Home > BLOG 4, Crisis Communication > Blog 4: Social Media and Crisis Communication

Blog 4: Social Media and Crisis Communication

Believe it or not, social media can play a big role in things other than connecting to your old high school friends.  Social media sites such as facebook, twitter, and even blogs like this can have a profound impact on things such as crisis communication.  For instance, when disaster strikes, often times the electricity in the area goes out.  This prevents people from being able to watch the television, listen to the radio, or using landlines.  With technology today, people have smart phones, and other devices that allow them to get on the internet from almost anywhere.  One of the largest and most popular websites is facebook.  People use facebook to talk to their friends, and things such as that.  However companies also use facebook to advertise and get certain messages to a specific audience.  This can be done the same way with crisis communication.  In fact, FEMA has it’s own facebook page, from where it can make statuses.

Twitter is also another fantastic social media website that can be used for all sorts of different things.  However using it for crisis communication has added benefits.  Due to Twitter being so immediate and rapid communication, organizations such as FEMA can get there messages out quickly even during a rapidly changing incident.  When disaster strikes and people are not able to get messages from the radio, or the television, they can always get on the mobile devices and get a message from Twitter about where there is shelter or food or something of that nature.

Using social media is a fantastic way to communicate especially during a crisis.  More organizations need to utilize it and make sure that they are technologically up to date with the rest of the world.  That way people can maximize safety and minimize risks and problems during a crisis.

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  1. November 2, 2011 at 8:48 pm

    Do you think social media is more accessible or dependable during a disaster than radio? Don’t iPhones, laptops, etc. require batteries in much the same way that a radio does? And these devices have batteries that have to be charged. You can’t just put new AA batteries in an iPhone for example. So why are the devices superior to radio?

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