Home > BLOG 4, Crisis Communication > Facebook during disaster respons

Facebook during disaster respons

With more than 800 million facebook users around the world, it has become on the most visited sites on a daily basis in the entire world. With the click of a mouse, millions of people can become informed and engaged when a disaster occurs. One prime example was the Joplin Hurricane that took place in May of 2011. Since the disaster occured, dozens of support pages from private organizations as well as individuals have sought to give support and disaster information to the public.

One simple example is the Joplin Tornado Relief: Volunteers & Donations Info page. Through the use of social networking, this page already has 2, 100 visitors and almost daily is updated with volunteer info and donation info.

Facebook pages is just one example. Twitter could also be an effective social networking tool during a disaster response. With real-time updates from government agencies, celebrities and non-profit organizations as well as individuals, twitter is a quick and effective tool at giving updates on how a disaster has occurred, (hash-tag) the “caption” and @ (copy) the source.

In a world where disasters and crises are eminent and there are more facebook and twitter users than the entire population of India, using these popular social networking tools might be one of the most effective ways to give support, update critical information and seek tosimply inform an audience about a current crisis if an event was to happen. This is an example of one of the many disaster information pages that is linked to facebook regarding the recent tornado in Joplin.




  1. November 3, 2011 at 9:05 am

    Good overview of social media and disasters, particularly in discussing multiple uses of social media (staying informed, giving support). Are there other uses you didn’t mention here?

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