Blog 5: Communication Strategies for Resilience
Resilience occurs when a community or organization “bounces back” from a crisis or disaster.
The 4 major aspects of community resilience are:
- Economic Development
- Social Capital
- Community Competence
- Information and Communication
Economic Development strategies include fairness and risk of vulnerability to hazards, level and diversity of economic resources, and equity of resource distribution.
Social Capital strategies include received social support, perceived social support, informal ties, organizational linkages and cooperation, citizen participation, and sense of community
Community Competence strategies include community action, flexibility and creativity, and critical reflexion and problem solving.
Information and Communication strategies include narratives, trusted sources of info, skills and infrastructure, and responsible media.
The above strategies are recommended in preparing for and recovering from a crisis.
Why is resilience so important?
–Communities and organizations need to be able to recover in the aftermath of a crisis.
There are several ways in which resilience can be accomplished. Resilience can be prepared for before disaster strikes by:
- Develop economic resources
- Reduce risk and resource inequities
- Focus on areas with greatest social vulnerability
- Create organizational networks and relationships ahead of time
- Social support interventions
There are many other ways in which communication can occur in order for resilience. After a crisis, the organization or society should come together. The more that the entire organization comes together as a whole, the easier it will be for them to bounce back to life before the crisis.
Take the city of Joplin for an example. They are using several communication efforts in order to return the city to normal. The Joplin, MO Tornado Recovery Facebook page is used to communicate to people what is being done and what they can do to help in the recovery. Here is a list of some of the communication strategies for recovering after the Joplin tornado:
- Communicate with other organizations/businesses to bring in relief efforts
- Give the community hope by announcing progress in the community
- Hold community gatherings in which the members can get together
- Make it clear to the community what can be done in preparation for another tornado
In this video, US Senator Claire McCaskill talks about resilience in Joplin.
These same strategies can be applied in any community recovering from any kind of disaster. Preparing for a resilient community is so necessary that places even hold events that help people better understand the importance of a resilient community.