Home > BLOG 5, Crisis Communication > BLOG 5: Three key resilience strategies

BLOG 5: Three key resilience strategies

Thomas Edison said, “Failure is the mother of success.” I think this wisdom may apply to community resilience strategies after disaster. I believe that affective resilience strategies are like the safest, strongest and fastest road that connect from failure to success. As often times, failing is much more important than success, I think the resilience process from the disaster would be more important than actual outcome of recovery.

There are three key components of community resilience strategies

• Establishing economic/human resources to deal with disaster.

• Building a strong social trust within communities.

• Creating a compelling narratives and channeling them through SNS during the disaster period.

First and foremost, establishing economic/human resources before actual disaster would be the primary components of community resilience.

Norris pointed out in his paper that community should have enough (Robustness), substitutable (redundancy), and accessible (rapidity) resources to respond to disaster. Without them, communities transient dysfunction period last and it could increase community’s vulnerability.

Second, community should have strong social trust among community members and even with government to respond effectively during the crisis. Social trust may sound very ‘vague’ but it’s also self-explanatory.

What’s social trust then?

If Members of community trust, support each other, and have attachment on their own community, then they have strong social trust.

If members of community trust their government, and in return, government keep its transparency, then they also have social trust. Without it, it reduce community competence to react the disaster.

Real examples: In 2005, the hurricane Katrina lasted for about two weeks, but the actual recovery process are still on-going because of very low level of trust between people and government.

See what happen, if people frustrated with their government after the crisis.

Third, creating a compelling narratives is very important way to increase the speed of resilience process. Social Networking Site is the perfect tool to spread out messages very rapidly, and SNS helps to optimize the use of strong narratives reaching to the people.

Real examples:

Recent Turkey earthquake, Turkish Journalist Ahmet Tezcan use catch phrase “My home is your home” to his 22,000 Twitter followers that those willing to offer accommodation to quake victims could send him an email. It creates a lot of buzz during the recovery process in Turkey.

Recent Turkey earthquake, one person who was rescued write a text message to her emergency team members that “One day if you fall, I’ll pick you up too” This message and narrative set up a vibrate in Turkish society, and I think it help to increase social trust at that time.

Of course, resilience process would be much more complicated than these three steps. Nonetheless, these three steps would be the key factors when community recovering from the disasters.

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