Home > BLOG 4 > Blog Post #4 What Kinds of Advertising do People Trust?

Blog Post #4 What Kinds of Advertising do People Trust?

  1. This article looks at the advertising platforms that are most and least trusted globally. It covers platforms such as Television, radio, newspaper, billboards, etc. The info graphic compares not only the difference between advertising trust from the years 2013 and 2015, but it also compares traditional pay and online pay.
  2. This study was a survey conducted by Nielsen Global Trust. The info graphic used was created by Nielsen and is based on the results of their global survey.
  3. Questions:
    1. Why do people trust television ads so much?
    2. How did Nielsen select participants for their global survey?
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  1. October 11, 2015 at 5:08 pm

    OK but who was surveyed for #2?

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