Blog 4: Emoji Use
— Adweek (@Adweek) October 6, 2015
- This article is about how emojis are becoming a preferred communication tool across demographics. I chose this article because of it’s communication focus and because it is a relevant topic.
- The research was conducted in a study where Emogi, a real-time emotional intelligence platform that decodes sentiment, found how people use emojis. They gathered information based on demographic, how many times per year, month, week, or day people use emojis, and even what companies use emojis.
- They brought up companies using emojis/making their own emojis and this brought me to ask this question: Does using emojis greatly effect consumers buying or not buying products? Also, does frequent emoji use cause problems with communicating or can it actually help communication?