“BLOG 9 : How Much Time and Money Do Small Business Spend on Social Media?”
— Social Media Today (@socialmedia2day) October 13, 2015
1. This article is about how much effort, time, and money small businesses put into social media such as it showing statistics on which social media outlets people use most, how many small businesses have blogs, how social media budgets are on the rise, etc. I chose this article because I am constantly on social media and I have always been a fan and supporter of small businesses and their success, as I have worked and currently do at one now.
2. The article came from a tweet I saw on SocialMediaToday, written by Carianne King, and talks about how the company called Vertical Response surveyed 500 of its small business customers to ask, “How much time and money do you spend on social?” They didn’t indicate the exact way they surveyed their customers, but based on this question, Vertical Response gathered their own evidence and show an infographic for the statistics regarding their question and more.
3. A question I have regarding this article is, “Did Vertical Response gather information about how large businesses may conduct their business using social media to compare it to their own? I also want to know, “What are some specific strategies small business use with social media to draw people in?”