- This article looks at the advertising platforms that are most and least trusted globally. It covers platforms such as Television, radio, newspaper, billboards, etc. The info graphic compares not only the difference between advertising trust from the years 2013 and 2015, but it also compares traditional pay and online pay.
- This study was a survey conducted by Nielsen Global Trust. The info graphic used was created by Nielsen and is based on the results of their global survey.
- Why do people trust television ads so much?
- How did Nielsen select participants for their global survey?
As almost everyone so far has remarked, group projects are typically the bane of a student’s existence. In all my years of schooling, I think I have only had a single other group project that I did not loathe. I have very high standards for the work that I put forth, and when the standards of my other team members do not match my own (as I have almost always found to be the case), I usually just end up doing all the work on the project. However, in this project, I was impressed by my fellow team members’ initiative, dedication, and desire to produce high-quality work. We all had very ambitious goals for our performance on the projects and in the class overall, which was became evident in our efforts to work together as a team towards achieving a common goal. I think this partly stems from the fact that everyone in my team came from a group of upper-level college students – by this point in our academic careers, most of the individuals who did not have the ambition to succeed and the drive to work hard in their studies have been weeded out, and those of us that are left have a lot riding on our performance in the final classes of our undergraduate careers.
What I enjoyed about this experience was the opportunity to work with peers that were creative, motivated, and willing to work hard to create really great work, especially with our final presentation. When we met, everyone was very open to exploring ideas, making a thorough analysis of our work, and pushing ourselves to the next level to create a presentation and portfolio that truly represented the best of our knowledge and abilities. In my opinion, I think we came up with a proposal that would be very beneficial and practical if enacted in reality. Our group worked well together and we had very few problems. I can honestly say this was the best group project experience I have ever had.
The only real problem we ran into was, as my fellow team members have mentioned, the difficulty of coordinating our schedules to find times that all of us could meet for long enough to be productive. However, we were able to make use of email as well as divide up the work so that we could make the most of our time, and so the meetings we had were extremely productive and we were able to accomplish a lot in those times. If I had to do this project again, I would probably try to either meet in person more often, or utilize something like Skype or virtual meetings to be able to make a greater use of group interaction to develop our ideas, especially early on in project development. With this kind of work, it can be all too easy to just divvy up the work and have each person take on a small part, and then put it all together at the end; however, group projects really benefit from having brainstorming sessions that incorporate contributions from the all the members, and this type of interaction ensures that all members are following a common theme and the final project is cohesive. I think our final proposal was much better than our mapping project because, for one thing, we all knew each other better and were more comfortable working together at that point, and, because of that, we met in person much more and used those sessions to develop ideas and ensure that we were all working towards the same goal, and that each of our individual parts reflected that. Our group dynamics naturally changed much over the course of the semester, but I really enjoyed working with the rest of the Community Cats in this class and I am very happy with the overall experience.
Collecting responses was quite an experience. Although it was, at times, tedious, it allowed me to interact with Columbia residents in a way I never would have otherwise. My first 15 were mainly friends and connections I have through work. That was relatively easy for me. The other 15 required me to go to local Columbia places to solicit people. I feel like I am a relatively outgoing person, but I felt like it was difficult to keep going after many people turned me down. It was discouraging, to say the least.
Most of the people that actually participated were good sports about it and I was able to have good conversations with people from all walks of life- from teachers to restaurant servers. I noticed that quite a few people rushed through it and would not answer the fill-in-the-blank portions. Sometimes, if I noticed it in time, I would ask and fill it in myself, but I thought it was interesting that they wouldn’t do it themselves. Although I’m not particularly proud, I did beg people to take my survey as an “undergraduate researcher”. I found that this tactic helped a lot; it’s how I secured at least 10 people. Overall, I had a pleasant experience talking to people and being pushed outside my comfort zone.
For me, collecting all 30 surveys wasn’t a problem. Sure, I had a few people who didn’t want to participate, but they all handled it well; I didn’t have anyone get seriously upset at me. At first I was just handing the surveys to people and waiting for them to fill it out. I found out very quickly that this took longer and was less successful at getting serious answers than if I went through each of the questions with the person. I only had a problem with the question about yearly income. Most of the people I asked seemed skeptical about our intentions with this information, as that’s kind of a private subject. I explained to them that answering the question wasn’t necessary, but reminded them that they were ranges (we weren’t asking for a specific number) and that we were seeing if income had an impact on the number or quality of sources they might have access to. After telling them that, most people were ok answering that question. I only had 2 people still decline to answer it. In general, though, I really enjoyed conducting these surveys! I felt that a lot of people don’t normally look introspectively at why they consume the information they do, they just do it. This survey got them thinking about that and I had numerous people begin talking about what the information environment should be like in Columbia. I am excited to see the final results of everyone’s surveys and to see where we can take this information. I also wonder how our surveys compare with the Pew Report and what that might say about Columbia’s information compared with local information elsewhere. That, too, might point to needed improvements.
When I first found out about collecting 30 extensive surveys from people around Columbia, my initial thought was how am I going to find time for this! However, in the end it all worked out and I was able to gather all the responses that I thought it would be impossible to collect. For the first 15 surveys I “really branched out” (haha) and asked people who I was familiar with, like friends and professors, to save me some time wandering around downtown asking strangers to compelte surveys. Yet, during the second batch of surveys I really had to reach outside of my comfort zone.
Luckily, I knew someone who allowed me to come into her office building and hand out surveys to the people she worked with. Since she works for the university, many of the particpants were willing to take the time to complete the survey. I then went door-to-door in my friend’s neighborhood and asked people to fill out the surveys. I found that the people in this neighborhood were less willing to participate, and after I continuously pleaded, they agreed to answer the questions. I noticed these residents did so rather quickly, as if in a hurry to get back to their families who were waiting inside. This probably wasn’t such a good idea, on my part. I also surveyed people at Bread Co. around closing time. Most of the people there at this time were by themselves either studying or working, so I was able to politely interrupt them and ask for their participation.
Overall, the participant’s willingness to cooperate depended on the where they were or what time of day it was. I found that when I surveyed people in the neighborhood, during the day when school was out, they took more time to carefully complete than did the people I surveyed in the neighborhood during dinner time. I also noticed that once people got about half way through the survey, they realized how long it was an seemed to rush through the rest of it.
Much to my surprise, this process was soemwhat beneficial to me. I was able to talk to people who I normally would have never acknowleged on a daily basis. It also made me realize how many different kinds of people live in Columbia, besides just the students.
When we first received the assignment to go out and gather thirty 60-question long surveys on what people thought about the community information environment, my jaw dropped. The only thing that ran through my head was “Who in the world would ever want to fill this out?” After taking a deep breath and just going out there into the world to finish this assignment, I realized how surprisingly painless it was. People are not as harsh and cold as I pictured them being. Rather, they were willing and eager to help a young college student do research that would possibly help improve the community. I really appreciated being treated like an adult in the process as well because, for me, even though this seemed like it would be a really difficult task, it was more of a goal that I was motivated to accomplish because of the pressure that was put on to just get it done. There weren’t any other instructions besides just go out and do it, which was refreshing. Looking back, I can’t say that I enjoyed the activity, but I did not find it as stressful or grueling as I initially perceived it to be. It was a learning experience that taught me how to approach a variety of people and conduct real research. Overall, it was an interesting adventure that I learned quite a bit from.
Here’s a quick tally of the important types of community information mentioned in the Capstone classes’ blog posts:
Disaster, emergency, weather information – 3
News – 3
Connections – 3
Events – 2
Youth information – 2
Community services – 2
Employment – 1
Local policies and laws – 1
Food – 1
Budget information – 1
Volunteer opportunities – 1