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Blog 3: The 5 Biggest Social Media Trends of 2015

September 25, 2015 Leave a comment

The 5 Biggest #SocialMedia Trends of 2015 [Infographic] http://t.co/vBYnaFvgb3

— Xavier López (@xalfaro74) September 25, 2015

 

  1. This infographic is from socialmediatoday.com and shows the 5 biggest social media trends in 2015. I chose this article because, arguably, social media is at it’s most popular right now and the tech savvy people can know what trends to follow.
  2. According to the infographic the information was found by Mary Meeker (a social media examiner) and Kleiner Perkins Claufield & Byers, while being attained from MDG Advertising. It looks like they take information from surveys of people who visit these sites/apps or get information directly from the source (e.g. Mark Zuckerberg)
  3. One question I had was how reliable was all the information attained from this source? Some of the figures in the messaging section seem off to me.

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Categories: BLOG 3 Tags: , , ,

Blog #5: Community Resilience

November 7, 2011 Leave a comment

According to Norris and our online reading, an overall disaster readiness strategy is created through the development of four “primary sets of adaptive capacities”. These capacities include, “Economic Development, Social Capital, Information and Communication, and Community Competence.” Now to me, this all looks like a bunch of mumbo jumbo so before we get into the communication techniques aspect of these capacities and how they might be used to create community resilience let’s first define what community resilience is. According to Norris,

“Community resilience is a process linking a network of adaptive capacities (resources with dynamic attributes) to adaptation after a disturbance or diversity.”

OR according to Norris, other individuals have their own way of defining community resilience as well. He references:

My favorite way to define community resilience comes from the document (also pictured in Norris’ work) by Egeland, 1993. They define it as,

“The capacity for successful adaptation, positive functioning, or competence…despite high-risk status, chronic stress, or following prolonged or severe trauma.”

So now with this basic understanding of making a positive recovery from a tragedy we can move on to what communication strategies might be used in doing so. Norris touches on aspects of communication that we have discussed in class in terms of getting a message across. He addresses the importance of correctly relaying correct information, using a trustworthy messenger who reflects the values of the community, and how to relay the information. Norris references September 11, 2001 in identifying strategies for communication. He writes,

“Communication infrastructure is also a valuable resource. On the basis of their experiences in New York  City after the September 11th terrorist attacks, Draper et al. (2006) maintained that it is advantageous for a life-line (or hotline) system to be in place beforehand. These communication systems can be ramped up after the disaster to coordinate and deploy volunteers, and later they provide a central means for the pubic to learn about and access services (see also Norris et al. 2006). Media also can be engaged to publicize available services and educate the public about typical reactions to disaster (e.g., Gist and Stolz 1982; Norris et al. 2006).”

Norris calls attention to the common crisis communication theme of planning beforehand. This helps create order when everything appears to be out of place. Additionally, he references the media as a communication strategy. What better and faster of a way to disperse information than through the media. In class we have discussed television and radio usage but most importantly the use of social media as a communication strategy. Facebook and Twitter are phenomenal means to get a message to the public, and fast.

Now how do all of these add to community resilience? The answer is simple. Through the planning ahead communication strategies not only is restoration much easier to achieve but so is dictating how to restore, what resources are needed, and where to locate them. The strategy of media and more importantly social media enhances these objectives. Additionally, social media can serve as a network to establish advocates in the community, a mean for volunteers to be in the loop, and for those affected by the disaster to find comfort and hope. It is through these strategies that community resilience is able to and can be fully achieved.

Disaster and Social Media Blog Posts to Check Out

Bog 4: Twitter and Facebook During A Crisis

October 31, 2011 1 comment

In today’s society, most businesses have turned to online marketing to reach new clientele and sustain relationships with past customers. Social media is also used to inform the public of news, trends, and of any possible crises. Facebook and Twitter are social media sites that are used multiple times daily by a mass audience, therefore making it easy for companies to release information quickly.

In many instances today, people find out breaking news information through Facebook and Twitter. For example, many people are able to follow news sources such as Huffington Post and USA Today which release information to followers and these followers are then able to hashtag the crisis and make it trending. Trending topics are then released to even more people, spreading the news even faster. I can recall many instances where I have found reliable information, such as the Joplin Tornado, on Twitter or Facebook before I saw it on the news or heard it on the radio. These Twitter and Facebook updates not only report during the crisis, but after as well to inform the public of possible recovery and how the situation is being handled. Because of smartphones, more people have access to Twitter and Facebook than tv and radio.

 

The video below shows firsthand the impact social media plays during crises such as the recent protests in Egypt:

 

 

 

Blog 4: Social Media and Crisis Communication

October 31, 2011 1 comment

Believe it or not, social media can play a big role in things other than connecting to your old high school friends.  Social media sites such as facebook, twitter, and even blogs like this can have a profound impact on things such as crisis communication.  For instance, when disaster strikes, often times the electricity in the area goes out.  This prevents people from being able to watch the television, listen to the radio, or using landlines.  With technology today, people have smart phones, and other devices that allow them to get on the internet from almost anywhere.  One of the largest and most popular websites is facebook.  People use facebook to talk to their friends, and things such as that.  However companies also use facebook to advertise and get certain messages to a specific audience.  This can be done the same way with crisis communication.  In fact, FEMA has it’s own facebook page, from where it can make statuses.

Twitter is also another fantastic social media website that can be used for all sorts of different things.  However using it for crisis communication has added benefits.  Due to Twitter being so immediate and rapid communication, organizations such as FEMA can get there messages out quickly even during a rapidly changing incident.  When disaster strikes and people are not able to get messages from the radio, or the television, they can always get on the mobile devices and get a message from Twitter about where there is shelter or food or something of that nature.

Using social media is a fantastic way to communicate especially during a crisis.  More organizations need to utilize it and make sure that they are technologically up to date with the rest of the world.  That way people can maximize safety and minimize risks and problems during a crisis.

Blog #4 – Facebook, Twitter, and Disaster Response

October 31, 2011 1 comment

I’m sure many of us are already aware that millions of people use Facebook and Twitter for everyday entertainment purposes, but what about using them in more dire circumstances, like that of a disaster scenario? Word travels fast on these social media outlets, so it would only make sense that they should be routinely utilized to spread important and time-sensitive information as well.

This video may just be for laughs, but it also raises a very good point – With as quick as social media can be updated, it is possible to forewarn people in advance of a disaster and give them enough time to respond, perhaps saving their cup of coffee, or perhaps saving lives.

FEMA already has a verified Twitter page (@FEMA) as well as a Facebook page, so they have already recognized the potential benefit of using social media to warn people of impending or occurring disasters. And if other social media users are anything like me (and I’m sure they are, if not worse) then they are checking their Twitter or Facebook almost compulsively.

Which means seeing the Fail Whale is simultaneously amusing and rage-inducing.

That means any potential information being posted on either of the sites can be quickly obtained. Perhaps looking at friends’ status updates on Facebook or looking at the local Trending Topics on Twitter will clue you in about an ongoing disaster you weren’t even aware of. I think a lot of people may laugh off the idea of trusting Facebook or Twitter with saving your life, but if you are able to find out about a disaster, perhaps a tornado or flood, before you find yourself caught in it and you are given enough time to prepare, that entertainment device has just become a life saving tool.

Boom.

Besides warning others who may not be aware that a disaster has occurred or is occurring, Twitter and Facebook can also make information readily available about what to do after you have already experienced a disaster situation. Perhaps you missed the status updates and tweets about a disaster situation in your area, but luckily, you have your smart phone with you and are able to tweet or make a status update that you need help. Others can see this, and there is a good possibility someone will be in a position to find help for you.

In a disaster situation, Twitter could be a good source for both help and information.

Besides allowing you to reach out for help, Twitter and Facebook can be a source of information of what your next steps should be following a disaster, and if you happen to be one of the lucky ones that aren’t directly affected, social media can be a good source of information on what you can do to help those around you.

Organizations like FEMA or the American Red Cross (Facebook, Twitter) can use these social media to offer information online to those wishing to help, or who don’t know what to do after being affected by a disaster themselves. All-in-all, Facebook and Twitter can be extremely useful both during and after the initial disaster. They can offer an opportunity to get help if you need it, as well as work as a source of information about what to do after a crisis.

So in the future, don’t be too quick to write-off Facebook and Twitter as just a waste of time, because one day you could be relying on it for life-saving information.

Blog 4: Facebook and Twitter for disaster communication

October 31, 2011 1 comment

Facebook and Twitter seem to be the quickest way organizations like FEMA can send and receive news during disasters.  More and more people seem to have smartphones in this day and age, and therefore have access to internet and social media sites like Facebook and Twitter 24/7.  There are even Facebook and Twitter applications on these smartphones that allow users to press a button on their phone screen that quickly directs them to Facebook or Twitter.  There is never a dull moment or a day that someone with a smartphone goes without hearing the last updates, especially if that person is subscribed to a certain organization.

The best way to get people to receive urgent information quickly is to let them know where the best place is to find that information.  Whether they need to “like” a certain Facebook page or “follow” a certain organization on Twitter, that information needs to be communicated to the public before a disaster strikes, so that when it does strike, they know where they need to turn to for the most updated information.  As Rebecca Ford of The Hollywood Reporter says,

Cell phone networks can crash during an emergency, while social media is considered a more reliable form of communication.

She goes on to say that Twitter users learned of tremors seconds before feeling them on the East Coast.  To learn more about this topic go to http://www.hollywoodreporter.com/news/hurricane-irene-fema-urges-people-227765.

FEMA’s Facebook Page has important information that one might need to know when preparing for a disaster or if someone were to be a victim of a disaster.  FEMA also has daily tweets that one could view to get updated information about disasters.  Below is an image of what the official FEMA Twitter page looks like.

FEMA

FEMA

@fema Washington, DC
This channel provides FEMA mission-related information. For emergencies, call your local fire/EMS/police or 9-1-1.
For more information on FEMA, you can “like” Federal Emergency Management Agency on Facebook or “follow” FEMA on Twitter.