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Blog 1: Some like it ICED

“Some like it Iced” shows the statistical preferences of ice tea loving Twitter users. It shows which cities prefer sweet tea or unsweet tea. The infographic also shows the preferred sports, foods, and hashtags of iced tea drinkers.

The data in “Some like it Iced” was gathered over Twitter. Honest Tea, an organic tea company, used the digital monitoring platform Sysmos to examine mentions of “Ice Tea” and various relative words.

How does knowing what a tea drinker’s preferred sport is benefit Honest Tea?

How will Honest Tea use this information to better promote their brand?

 http://t.co/Qe9pwBfBpO

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Categories: BLOG 1
  1. September 1, 2015 at 9:36 am

    Good. Next time number your response to the three questions.

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